SNACKEX 2022 Conference registration and program

Please regularly check the VISIT page on this website to stay up to date with the latest COVID-19 fairground admission policy.

Pre-registration is mandatory and OPEN. No on-site registrations are possible.

Register on this page as a conference delegate in order to gain access to the conference sessions only. The conference is taking place at the same venue with the trade-fair, Hamburg Messe, Hall A4. On site way-finding signage will guide you there. Please bring a picture ID and make sure to carry it with you at all times.

Access to the Welcome and Closing receptions is not included in the conference delegate ticket. In order to purchase a ticket for any of these two functions please check the Visitor registration page on this website.

On-site badge pick-up procedure for delegates:

1. Come to the on-site self registration desks located at the entrance of Hall A4

2. Scan your bar code which you have received via email when you registered online

3. Print your badge

4. A hostess will hand you a lanyard from the nearby containers

5. Wear your badge at all times as without a badge access will be denied

Conference daily schedule

Wednesday 6 July 2022

09:00 – 10:00

Welcome & Introduction: Mathijs Peters, PepsiCo and ESA President

Keynote, Rik Vera: Connect with many and engage individuals, the magic formula for the day after tomorrow

The world has changed dramatically over the last 20 years due to the digitization of society and customers. Companies that want to be in tune with the fast changes, need to adapt today to still be relevant tomorrow. To do that, they have to focus on the day after tomorrow and develop the right strategy while executing daily business.

Covid-19 has just exposed that the old normal was already slowly dying and the new normal is being born. We are in the “in between” zone, The Twilight Twenties. A zone that may be frightening but also full of opportunities.

What is the next wave of technology that is heading towards us and what does it mean for customers and business in the food sector? What is your North Star?

Find out why smart economies are the business models of the future, but especially how to become one, how to become part of bigger ecosystems or build them and what you can do today on your journey through the thrilling twilight twenties.

11:00 – 12:00

Global Trends & Innovation in Savoury Snacks
Javier Sanchez, Global OOH & Usage Director, Kantar

12:00 – 13:00

Harnessing the power of nuts – global trends
Olivia Placzek, Senior Food & Drink Analyst, Mintel

14:30 – 15:30

Green supply chain, a business opportunity! Panel session

Panel session featuring:

David Wilkinson, Head of Agricultural Procurement, PepsiCo Europe.

Peter Kreijger, Sector Manager Crisps/KAM French Fries, HZPC Holland

Julie Adams, Vice-President, Almond Board of California

Irene Moreno, External Relations and Corporate Social Responsibility Manager, Importaco

Thursday 7 July 2022

09:00 – 10:00

#From clicking to crunching –  How we communicate about food: the rise of social, the role of clicks and the challenges ahead of us

Sophie Hieke, Professor for Marketing and Communication, Munich Business School, and Research Strategy Advisor, European Food Information Council

11:00 – 12:00

The retail of tomorrow

Cyrille Filott, Global Strategist Consumer Foods, Packaging & Logistics, Rabobank

12:15 – 13:00

The drive toward sustainable packaging: How savoury snacks manufacturers can improve the circularity of their packaging?

Panel session featuring:

Ly Vu,Team Leader Packaging Development Fried, Extruded and Nut products, Lorenz Bahlsen Snack-World

Heike Mahn, Head of Business Segment Foods & HPC, Senior Vice President, Constantia Verpackungen Deutschland  

Monika Romenska, Regulatory and Public Affairs Manager, Extended Producer Responsibility Alliance (EXPRA).

Ian Richards, Director, Global Snacks Business, Wolf Packaging

"SNACKEX is the perfect platform for networking with the snacks business"

Paweł Świerkula
Vice President, Promar

"We had a wonderful show with about 40 good leads"

Mark Carlson
Sales Engineer, Filsorb

"Visitors at SNACKEX tend to be decision makers and professionals, not like at the big exhibitions"

Verónica Ballesteros
Corporate Communications Manager, Liven

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