SNACKEX 2021 Conference registration and program

Register on this page as a conference delegate in order to gain access to the conference sessions only. The conference is taking place at the same venue with the trade-fair, Hamburg Messe. On site way-finding signage will guide you there. Please bring a picture ID and make sure to carry it with you at all times.

Access to the Welcome and Closing receptions is not included in the conference delegate access. In order to purchase a ticket for any of these two functions please check the Visitor registration page on this website.

In close cooperation with authorities and institutions, Hamburg Messe and Congress has developed a COVID-19 catalogue of measures that regulates cooperation at its events. The measures apply to SNACKEX 2021, as well as ALL its’ participants. Please make sure to read the HMC Health & Safety Guidelines available at this link and act accordingly: https://www.hamburg-messe.de/en/hygiene-concept-1/ 

Conference daily schedule

Wednesday 16 June 2021

09:00 – 10:00

Welcome & Introduction: Rolf Nilges, Intersnack

Keynote, Rik Vera: Connect with many and engage individuals, the magic formula for the day after tomorrow

The world has changed dramatically over the last 20 years due to the digitization of society and customers. Companies that want to be in tune with the fast changes, need to adapt today to still be relevant tomorrow. To do that, they have to focus on the day after tomorrow and develop the right strategy while executing daily business.

Covid-19 has just exposed that the old normal was already slowly dying and the new normal is being born. We are in the “in between” zone, The Twilight Twenties. A zone that may be frightening but also full of opportunities.

What is the next wave of technology that is heading towards us and what does it mean for customers and business in the food sector? What is your North Star?

Find out why smart economies are the business models of the future, but especially how to become one, how to become part of bigger ecosystems or build them and what you can do today on your journey through the thrilling twilight twenties.

11:00 – 12:00

Global Trends & Innovation in Savoury Snacks
Javier Sanchez, Global OOH & Usage Manager, Kantar

12:00 – 13:00

Harnessing the power of nuts – global trends
Edward Bergen, Global Food & Drink Analyst, Mintel

14:30 – 15:30

Green supply chain, a business opportunity! Panel session

Panel session featuring:

David Wilkinson, Head of Agricultural Procurement, PepsiCo Europe.

Peter Kreijger, Sector Manager Crisps/KAM French Fries, HZPC Holland

Julie Adams, Vice-President, Almond Board of California

Thursday 17 June 2021

09:00 – 10:00

#From clicking to crunching

Dr Sophie Hieke, Head of Consumer Science, European Food Information Council (EUFIC)

11:00 – 12:00

The retail of tomorrow

Sebastiaan Schreijen, Senior analyst F&A Nederland, Rabobank

12:15 – 13:00

Better connect with consumers: How to navigate the complex advertising and marketing landscape to make your brand succeed?

The World Federation of Advertisers (WFA)

"SNACKEX is the perfect platform for networking with the snacks business"

Paweł Świerkula
Vice President, Promar

"We had a wonderful show with about 40 good leads"

Mark Carlson
Sales Engineer, Filsorb

"Visitors at SNACKEX tend to be decision makers and professionals, not like at the big exhibitions"

Verónica Ballesteros
Corporate Communications Manager, Liven

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