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Audience Profile
SNACKEX attracts a wide range of high level snack trade visitors, which typically include the following job profiles:
| Origin of visitors by job function |
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| Corporate & General Management |
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28% |
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| Sales & Marketing Managers |
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33% |
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| Engineering / Technical Managers |
|
10% |
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| Purchasing Managers |
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13% |
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| R&D Managers |
|
18% |
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| Production Managers |
|
14% |
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| Note: some attendees have multiple job functions |
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What They Come To See
SNACKEX draws buyers with interests across the product spectrum.
| Origin of visitors by interest |
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| Potato chips |
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36% |
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| Peanuts and other snack nuts |
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30% |
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| Corn chips |
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40% |
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| Pellet snacks |
|
35% |
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| Extruded snacks |
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51% |
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| Crackers |
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29% |
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| Fruit snacks |
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26% |
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| Popcorn |
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18% |
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| Pretzels |
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14% |
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| Dips & mixes |
|
23% |
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| Meat snacks |
|
12% |
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| Oils & fats |
|
19% |
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| Weighing equipment |
|
35% |
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| Ingredients |
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31% |
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| Flavours & seasonings |
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34% |
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| Packaging & labelling equipment |
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41% |
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| Packaging materials |
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38% |
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| Food processing equipment |
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44% |
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| Extruded snacks / systems |
|
51% |
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| Processing equipment (snack/nut) |
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44% |
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| Laboratory equipment |
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19% |
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| Consulting services |
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8% |
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Where Are They From?
SNACKEX attracts a truly international audience with visitors from over 70 countries.
| Origin of visitors by region |
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| Western Europe |
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49% |
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| Eastern Europe & Russia |
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26% |
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| North America |
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10% |
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| Far East & China |
|
9% |
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| Mid East |
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6% |
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